Lidl's very own Botticelli inspired Venus comes to Glasgow
To celebrate its recycling scheme, the supermarket chain has unveiled in Glasgow a 25 ft high mural of Venus made from over 30,000 plastic bottle tops
Turning trash into treasure: the stunning mural - made by Glasgow-based artist Smug and called Bottlecelli - was commissioned to mark Lidl's first return scheme pilot
If you can't make it to the Uffizi Gallery in Florence to see Botticelli's Venus, there's a green version of the 15th century masterpiece much closer to home - in Glasgow, a city famed for its incredible murals. Lidl chose to collaborate with mural artist Smug and Yardworks to bring a Venus to Glasgow, only this one is made from over 30,000 recycled plastic bottle caps.
Smug was commissioned to make the work to mark the recycling by shoppers of over 250,000 PET plastic and aluminium containers, the company's first return scheme pilot launched in February.
You'll find the mural in Glasgow’s west end. With a free-hand painted base, the artwork is embellished with bottle caps recycled through the scheme in the past month.
Lidl’s return scheme pilot runs until August. Shoppers will receive a five pence reward for each eligible item they return, which can either be redeemed against their weekly shop or donated to Lidl’s charity partner, The STV Children’s appeal.
The supermarket anticipates the trial scheme will result in a minimum 10.5 tonnes of plastic and aluminium material being recycled each month, with the material set to be retained and used to create new plastic and aluminium products.
Marco Ivone, Lidl’s Regional Director for Scotland, says there's been an 'overwhelming response' to the pilot and the company's thrilled to be giving something back to the Glasgow community in the form of a work of art.
